The diagnostic / 60-minute working session

Three to five decisions your pipeline cannot explain yet.

A Pipeline Gap Scan compares what your go-to-market motion visibly sells with what market evidence says buyers are being taught to value, and labels every claim by source, date and confidence.

Request a Pipeline Gap Scan See a sample scan
Short application. Reviewed personally. No generic discovery call.
Format60-minute working session
You leave with3 to 5 evidence-backed decisions
First pass usesPublic and permitted sources
Run byRuann van der Merwe
SchedulingAgreed on the fit check
What the session produces

Four cards. Each one a decision, not an observation.

Card 01 / SegmentObserved
A buyer segment your current story makes invisible
Market shift · dated in a real scan
A new compliance deadline is changing who enters the category and what they need to prove.
Executive question
Is this a viable segment worth a dedicated motion?
Next data: pipeline by industry / paid-search terms / win-loss notes
Card 02 / ProofObserved
Buyers are asking for proof your campaigns do not supply
Market shift · dated in a real scan
Security and procurement review moves earlier, and the evidence requested changes with it.
Executive question
Which proof asset unblocks the most late-stage deals?
Next data: stage conversion / lost-reason field / security review log
Card 03 / Demand pathRequires internal data
Demand is arriving on a path you do not measure
Market shift · dated in a real scan
Discovery moves toward comparison and review surfaces your reporting does not attribute.
Executive question
What are we already winning without knowing why?
Next data: self-reported source / first-touch report / CRM campaign fields
Card 04 / CompetitionVendor-estimated
A competitor repositioned against your best buyer
Market shift · dated in a real scan
Messaging, keywords and category language moved toward the use case you assumed was yours.
Executive question
Do we defend the claim or move to a sharper one?
Next data: win rate vs. competitor / paid overlap / deal notes

Representative structures, not a real customer. Every card in a delivered scan carries its source and its date.

Three inputs, read independently.

What you put out, what LLMs recommend when buyers ask, and the market you are measured against. None of the three is read to flatter the others.

Inspect the methodology
Pipeline gap scan: three inputs converge into one diagnostic What you put out (Google Ads, LinkedIn Ads, Outreach, HubSpot), what LLMs recommend (how ChatGPT, Claude, Gemini and Perplexity answer when buyers ask) and the market (competitors, funding news, category shifts) all feed the Pipeline gap scan, which outputs your gaps ranked by cost. the market competitors funding news category shifts what you put out Google Ads LinkedIn Ads Outreach HubSpot what LLMs recommend ChatGPT Claude Gemini Perplexity Pipeline gap scan where the three disagree Your gaps ranked by cost

Output figures are illustrative and modelled from headcount, fully loaded cost, ACV and win rate. They are not measured, and a delivered scan replaces them with your own.

Anyone can pull data. Judgment starts with what you refuse to claim.

Public evidence can reveal segments, triggers, discovery paths and changing buyer language. It cannot reveal your true CAC, ROAS, conversion rate or attribution without internal campaign and CRM data.

Every claim in your scan carries one of four labels. Nothing is presented as measured that was not measured.
Questions before you apply

What it is, what it needs, what happens next.

Four answers. Anything longer belongs in the working session, not on this page.

What is a Pipeline Gap Scan?

A structured comparison between what your GTM motion visibly sells and what current market evidence suggests buyers are being taught to value.

What data do you need?

The first pass uses public and permitted sources. The working session identifies the specific campaign, CRM and pipeline data required to settle important unknowns.

Do you only provide the diagnosis?

No. Kyru can build the RevOps infrastructure, outbound systems and plays identified by the scan, or operate alongside the team as a fractional CRO.

Who is this designed for?

B2B SaaS companies with a live sales-assisted motion, active search, paid or outbound motion and an executive who personally owns pipeline.

Tell us where pipeline feels off.

Two things to send. If the fit is wrong, we will say so rather than book a call to find out.

01You send it. Read personally, not routed.
02First pass runs on public and permitted sources.
0360-minute working session on the findings.
04You keep the decisions, evidence and next data required.

Send two things.

Your company URL and the pipeline question you are trying to resolve. One or two sentences is enough. You get an answer within two business days either way.

Email ruann@kyrustudio.com
A short fit check first. Reviewed personally.
Not ready to send? See the sample scan first →
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